Foro Empresarial COPARMEX Mazatlán, 26 Nov 2010 No. 2


In the first post of this seriesI told you about my excitement to meet and hear Dr. Sergio Fajardo Valderrama, former mayor of Medellín, Colombia. His talk inspired me, gave me hope, and taught me a few things. So what did I learn?1.  Some concrete ideas for dealing with violence in our society and,
2.  A model for how to lead change efforts by communicating clearly, simply, powerfully, and from the heart.

Any errors in this blog post are either due to faulty note taking or poor hearing, and are, thus, my own. Likewise, I am confident the speaker was far more eloquent and persuasive than my accounting of the speech will be.


One of the first of Dr. Fajardo’s powerful, clear and simple hand-drawn PowerPoint slides was a summary of the problems:

1.  Violence,
2.  Social inequities (poverty, exclusion), and
3.  Corruption (a “culture of illegality”).

He reminded us of the saying frequently attributed to Machiavelli, that “the ends justify the means.” He made the point very strongly that for him it is just the opposite: the form, the means, achieve the ends. He explained that we couldn’t achieve good results using less than good means. We must be clear: there are no good drug dealers. When money is raised through illicit means, it is rooted in death and destruction; it cannot have a good outcome.

He urged the 14 mayor-elects and the governor-elect who were present that to combat violence and bring dignity to society government must have transparency. Dr. Fajardo explained that he grew up in Medellín. He is a math professor who would sit around with his professor friends and complain about politicians. After so much complaining he decided the responsible thing to do was to roll up his sleeves and do something about his beloved city’s problems. But he’s a math professor, what did he know about politics? Dr. Fajardo explained that one thing he feels they did right is they did not buy any votes. They gained political capital by going out and talking with the people, listening to them, gaining their trust. Voter turnout the year they were elected was the highest it has ever been.

When they took office people of course came to them, asking for positions, for favorable contracts, as people are used to doing. They refused. They wanted transparency. They were not elected in exchange for favors or gifts, and they were not about to extend favors now. Business would be conducted transparently, on the basis of merit not connection.

The people in the community developed trust in their elected leadership, because of this transparency, because of their accessibility. He explained that there was incredible value, immeasurable social capital, in trust. “Even WalMart doesn’t sell trust,” Dr. Fajardo joked.

Dr. Fajardo shared another slide with us that addressed the problem using metaphor.
There are two trees: one tree represents violence, the other social inequity. The trees grow in well-fertilized soil: in a culture of illegality. The two trees have been growing close together, in such fertile soil, for so many years that their roots are completely intertwined. It is hard to distinguish, from the roots, where one tree begins and the other ends; they grow almost as if they were one tree.

The trees are tall and strong, and very deeply rooted. Even with all of society pulling together in unison—something very difficult to accomplish—we wouldn’t be able to uproot both trees in one feel swoop. Thus, the intelligent way to proceed would be step-by-step, one step at a time. But how? What would the first step be?


Here Dr. Fajardo relied on his mathematician background: he gave us an equation. Lowering violence and creating opportunities will bring about a new politics, a new way of life. He repeatedly cautioned that change would not happen overnight, that there would be major setbacks and backlashes along the way. But, step-by-step, we could reverse the downward spiral and begin rebuilding our societies.

In the case of Medellín, reclaiming community has taken twenty years, and it is still a daily, continuing battle. For me this was so important to hear. It is hope tempered with realism. It is not the untethered hope presented by President Obama’s campaign, but the hope we so desperately crave, anchored in the reality that the road to get where we want to go will be long and difficult.

Dr. Fajardo used this slide to illustrate how one powerful man (his name was never spoken, sort of like Voldemort ☺ ) had complete control, terrorizing the people, in the 80s and the first half of the 90s. There was control of territory “hasta el barrio.” There was continuous apprenticing and tutoring of new drug dealers, a clear “management development” plan, if you will. By the latter half of the 90s, though a criminal, this man was very near power; he was “helping the state.” He wanted to be president. But from 2000 through 2009/10 the tide turned toward local power, toward participatory politics. And, today, while there remains much progress to be made, people go out in the streets again.

One of the many beauties of Dr. Fajardo’s presentation was how frequently he returned to the main point. He reminded us that there are no favorable consequences to drug trafficking. He reminded us that it is a culture that can take over; that here in Sinaloa we even have narco corridos. The narco culture is such that a common saying is “I’d rather live one day rich than a long life poor.” They live by different rules, different guiding principles. (Those of you interested in this culture may be interested to read a former blog post I wrote on Jesús Malverde, “patron saint” of narco traffickers).

Here we were treated to another powerful slide. Such simple drawings; they created confidence that these are problems that indeed can be analyzed, can be dealt with, step by step.

The core problems are that there is a corridor, a culture, of delinquency and violence. And that corridor has two doors: an entrance and an exit. Why do people enter the corridor of delinquency and violence, and how do they exit it? If we can understand those doors and how they work, we can close the entrance and open wide the exit! Ah, so simple! So hopeful!

And what are the stages people go through once they enter the door to that corridor? According to Dr. Fajardo, it often starts with a young person thinking, “There’s nothing happening/nothing to do.”

The person then enters the door to the illegal life (the circle in the center of the drawing), by joining his friends, or the people he aspires to be (who seem to have some money, some friends, who seem to be cool), who hang out on the street corner. The young person progresses in the life until he hits a wall. That is the “are you with us or against us” wall.

According to Dr. Fajardo, the key to the process is that first door. There is a need to close that door! And how do we close that door? By opening others, by providing things for the young person to do, people for the young person to hang out with. As opportunities increase, the door to the illegal life closes, little by little.


In Medellín their slogan became “Medellín: The Most Educated.” Their strategy to strengthen the community and its people was five-fold:

1. Politics: to create trust via transparency and participation.
2. Social urbanism: integrated urban projects, where people could go to enjoy time together.
3. Youth: Youth of the Future, adolescent pregnancy prevention, cultural networks.
4. Knowledge: education, science and technology.
5. Innovation and stimulation of culture.

They began their efforts by getting out a map of Medellín, and looking at where the needs were highest. They strove to understand what was happening on every street corner, to know which communities were at highest risk, had the poorest living conditions. These maps show the city of Medellin, and the red arrows show where they built major “social urbanism” projects.
In 1991 Medellín was the world’s most violent city; there were 381 homicides per 100,000 people. By 2007 they had decreased that number to 26 per 100,000 people. That progress didn’t happen overnight. It happened little by little, by chipping away at the culture of illegality and persevering, via honesty and transparency. Not one peso to pay off anyone. Their strategy was to be very clear about what they represented, to be proud of the people whom they represented. They strove to close the door to the illegal life by partnering with people who did not have the power, to hear their needs and meet them. To put the best of Medellín in the worst areas of Medellín. A key message was Lo más bello para los mas humildes, “the most beautiful for the most humble/poor.”

People wanted more police, more fences. They were afraid to go out; they locked themselves in and stayed at home out of fear. No! The answer had to be to create safe public spaces, to motivate people to meet each other and enjoy one another’s company. There were no handouts; people in the poor areas could not stand around waiting with their hands out. They had to pitch in, to participate, to form, create and manage those public spaces.

Dr. Fajardo showed us photos of quite a few Parques Biblioteca or “Library Parks,” that were built during his term as mayor. In each case, people in the local community played a key role. They were built in the poorest barrios of the city. They included play areas, learning areas, areas for creative and social development, where kids could learn about nutrition and health. Always they were designed with the finest architectural elements, so they could be the pride of the community.

We also saw photos of Colegios de Calidad, or public “Schools of Excellence.” These became places where the poorest girl in the city could go to a school as beautiful as, or even more beautiful than, the richest private school in town. In this way children and parents could feel hope, could start to feel like doors were open, that they had options for social mobility.

They built CEDEZOS, or centers for new/small/micro business development, as part of their strategy. Again, people asked them to hire them, to give their children or wives jobs. “This sort of thing happens in Colombia, but I’m sure it doesn’t in Mexico, right?” Fajardo wryly asked. They obviously refused such requests for favors. He explained that they also admonished people not to hire a bunch of secretaries to staff these centers; that they were public spaces, run by the local community, and all should be merit based.

They also built an aquarium and a botanical garden, again, in the most humble areas of the city. This served multiple purposes: attracted people to visit, attracted additional investment, gave the locals a sense of pride and provided opportunities, and it gave everyone in the community more safe public spaces in which to socialize and learn.

We saw before and after photos of a 19th century home, transformed from dilapidated to a beautiful Casa de la Lectura Infantil. There were cultural centers, including one designed by the internationally renowned architect Rogelio Salmon, now deceased. There were bridges, spanning previously murderous gulches and now linking communities together rather than separating them. We saw shantytowns transformed into multi-unit housing developments surrounded by lush green spaces.

All of the library parks, schools, business centers were gorgeous, some of the most beautiful you might see anywhere in the world. They were paid for with tax money, moneys targeted for other things (such as beauty contests) and now re-targetted to education and to public works.

I will write post #3 in this series as soon as I’m able. I trust I am communicating to you a bit of the knowledge and passion that I witnessed yesterday at the Foro.

Links to Noroeste (newspaper) articles on this talk:
Mathematics Professor Attempts to Change the World
Yes There is a Way Out of the Violence
Business is Business
Fajardo Criticizes the Absence of Convictions/Imprisonment of Narco-Politicians


Foro Empresarial COPARMEX Mazatlán, 26 Nov 2010, No. 1

Yo soy fuereño nací de aquí muy lejos
y sin embargo les digo en mi cantar
que tienen todos ustedes un orgullo
el gran orgullo de ser de Mazatlán.

I love my adopted city. It is absolutely gorgeous. Our daily morning walks and bike rides along the seawall to buy fresh fish and shrimp, greet our neighbors, watch the fishermen play dominos, or talk to the oyster divers … make this place home. Some of the world’s most hospitable and happy people live here, in Mazatlán, nestled between some of the world’s most beautiful beaches and mountains.

But, as I’ve written about before, my beloved adopted home is sick. We hear the statistics about drug trafficking, we hear of murders amongst drug lords. As I look around my fair city I see more and more a numb reaction to the loss of human life, and, even in some of my most beloved (and internationally successful) banda groups, a glorification of violence. Living here drives a wedge between my extended family and us, as they cannot imagine why we would move to such a violent place.

We continue to feel much safer here than we did living in a US city. The violence here seems much more targeted and, honestly, carefully executed then what we were lived with in the States. Every Sunday as we set up for mass in the cathedral we lit a candle for each victim of a murder in Kansas City. By the end of the year it took me the better part of half an hour to light all the candles!

I struggle with what I can do to help my city. Our son participated in Model United Nations last year. They took up the theme of combating narcotrafficking. They didn’t find great solutions, as we might hope young people would. Rather, they got stuck, discouraged, just like all of us seem to. It’s a tough and complicated problem.

Today our local branch of COPARMEX held a business forum entitled Sinaloa: Un Futuro Extraordinario. I was able to attend, and it was incredibly educational as well as emotional! I learned a lot, for sure, and it’s going to take me a couple of blog posts to tell you about all of it (warning!). It was emotional for two reasons: the first speaker was awesome but depressed the heck out of me, but he perfectly set up the final speaker, who seemed to, finally, have some of the answers.

The first speaker was David Calderón, Director General of “Mexicanos Primero.” His presentation was excellent, full of informative, well-presented, meaningful statistics, all from their 2010 report (just released last week), which unfortunately does not yet seem to be posted online. So why did I find his talk so depressing? Because it caused me to think: Why in the world had we purposefully brought our son to a country in which 51% of its kids score “insufficient” on the country’s own national competency tests (ENLACE for secundaria)? And to a state where over 50% of the kids scored “below basic” on those same tests (ENLACE, PISA, EXCALE)? What were we thinking? I totally believe that education is the key to our future. Why had we brought Danny here? I know our reasons were precisely those: to get an education, a real one; to become bilingual, multicultural; to gain experience living as a minority rather than a majority member of society.

Today’s final speaker, a man with whom I would absolutely love to have a very long, wine-fueled, philosophical dinner, had such passion. He voiced clarity, he communicated his own inadequacies and gifts, and I found his message bringing tears to my eyes and hope to my heart. Yes! That was why we brought our son here! For him to learn first-hand that social inequality is not a good thing! We came here to motivate our son to want to help our world distribute power and opportunity, to understand in the marrow of his bones that an educated, empowered people is much healthier, safer, and saner than a populace filled with the vitriol and despair of socio-economic disparity and immobility. Our final speaker today was the former mayor of Medellín, Colombia, Sergio Fajardo Valderrama.

I figure I’ll need about three blog posts to summarize today, at least in my own mind.

  1. First, I hope to tell you a bit of the message I gleaned from Doctor Fajardo, a mathematician and architect’s son-turned-mayor.
  2. Second, I’d like to try to find “Mexicanos Primeros” 2010 report and summarize for you some of its powerful statistics.
  3. Finally, I’d like to do a lighter post on some of the cultural differences I found attending a business leadership conference like this, the first I’ve had the privilege to attend here since moving to Mazatlán.

I hope this introduction has whetted your appetite! Now I just have to find the time to write the posts ☺

Read post #2about this Foro.